ONLINESHOPS
You put care into your products. I build an Onlineshop that carries that care forward: your own character, informative product pages and a considered journey through to the order.
Your products take centre stage
In a shop, people can hold a product and ask you a question. Online, images, descriptions and the structure of your shop take on part of that conversation. Customers want to understand what makes your product worth choosing and whether it is right for them.
Missing sizes, materials or delivery information leave questions unanswered. Shipping costs that appear late or an awkward ordering process can interrupt the decision to buy. The work behind your products deserves a presentation that makes their quality clear.
Your own place to sell
An Onlineshop connects your product catalogue with a basket, checkout and order management. People can explore your range, choose variants and place an order. You can maintain your products, update availability and process the orders you receive.
At GUNMETAL, I start with your range and how you work: what do you sell, what do customers need to know and how do you handle payment and delivery? Those answers shape a shop that makes your business recognisable and fits your day-to-day work.
The shop is your own place to sell. I also discuss how people will find it, whether through existing customers, search engines, social media or campaigns. Building the shop and bringing visitors to it over time each have their own scope.
Is this product right for me?
What is the total cost?
How and when will it arrive?
Your brand. Your own presence.
Your shop should feel like your business. I match the typography, colours, imagery and layout to your brand. Product photos have room to tell their story, details remain easy to read and the design connects the catalogue with what makes your business yours. The shop platform provides the technical foundation; the visible experience carries your character.
Product pages that answer questions
I structure the agreed product pages to help customers understand what they are choosing: photos, benefits, features and relevant details about size, material or use. Variants and availability are presented clearly. Categories and, where needed, filters help people find what they want. You provide the product information; I bring it into a clear, usable structure.
A considered path to the order
Product discovery, selection, basket and checkout need to work together on phones and desktops. I optimise images and check readability, usability and loading behaviour. I agree payment methods, delivery areas and shipping costs with you, then configure the agreed options on the chosen platform. Before launch, I check the ordering journey so product choices, total costs and confirmation make sense.
A shop you can work with
I choose a suitable shop platform with you, such as Shopify, based on your catalogue, budget and the features you need. You receive access to product and order management and an introduction to the tasks you will use regularly. Additional integrations, such as an inventory management system, are agreed separately as needed. You know what your shop is being built to do at launch.
Keep visibility and sales in view
Relevant page titles and descriptions, a clear structure for the agreed product and category pages, and an indexability check are part of the build. I set up Google Search Console to follow your presence in search. When useful for your shop, I can configure Google Analytics 4 with consent management and e-commerce events, from adding to the basket to a completed purchase. I offer ongoing SEO work through SEO & Performance.
Your catalogue defines the scope.
At GUNMETAL, Onlineshops start at €1,000. The project price depends on the product catalogue, variants, design, features and integrations you need. I agree with you on which content and functions are included at launch and what the full build costs.
I also account for ongoing shop platform, required app and payment processing costs when planning the project with you. You know in advance which costs belong to the build and which come with running your shop.
You know your products. I listen, ask the right questions and bring the technical perspective. Throughout the project, you speak directly with me and understand the choices I make.
I get to know your product range
You show me your products and tell me how you want to sell and handle orders. I propose the structure, platform and features, then agree on the scope and price of the full project with you.
I design your shop homepage
After our conversation and your go-ahead, I create the complete shop homepage as a free preview. You can see how your brand and range will be presented before deciding whether to continue with the build.
You decide
You review the preview and decide whether to continue. If you like the direction, I build the agreed product catalogue, further pages and shop functions under the terms we have set.
I check and launch
I check product variants, basket, checkout and the agreed functions, then introduce you to shop management. I publish the shop after your final approval. You pay for my agreed build after approval and launch, with no upfront payment.
A free preview of your complete shop homepage after an initial conversation and your go-ahead. No upfront payment.